iCow Launch With Safaricom

Matt O'Reilly | Indigo Trust | June 27, 2013

As readers of our blog will know, we have been supporting Kenyan agricultural start-up, iCow, for a while. Yesterday, they announced the details of their partnership with leading mobile operator Safaricom. Here is our take on iCow’s journey to date and our thoughts on this partnership.

Our Executive Loren Treisman said ‘The Indigo Trust first came across iCow when it won Apps4Africa in 2011.  At the time, we had just developed a new strategy focusing on supporting technology driven projects which bring about social change in Africa.  We immediately saw iCow’s potential to yield results for millions of dairy farmers in Kenya.  We thought it was an ingenious idea, one which farmers in the UK could benefit from too! 

We’re strong believers in the power of information to empower people to make positive changes in their own lives and communities and iCow seemed to have the potential to do just that. [...]