Wellness Takes Hold Among Large Employers – And More Sticks Nudge Workers Toward Health

Jane Sarasohn-Kahn | Health Populi | August 23, 2012

Employee benefits make up one-third of employers’ investments in workers, and companies are looking for positive ROI on that spend. Health benefits are the largest component of that spending, and are a major cost-management focus. In 2012 and beyond, wellness is taking center stage as part of employers’ total benefits strategies.

In the 2012 Wellness & Benefits Administration Benchmarking study, a new report from bswift, a benefits administration company, the vast majority of large employers (defined as those with over 500 workers) are sponsoring wellness programs, extending them to dependents as well as active workers. Increasingly, sticks accompany carrots for nudging employees to do the right thing by their health — that is, to make good lifestyle decisions on behalf of personal wellness...