The Design Of iOS 7: Simply Confusing

Joshua Topolsky | The Verge | June 10, 2013

What I saw today at Apple's annual WWDC event in the new iOS 7 was a radical departure from the previous design of the company's operating system — what CEO Tim Cook called "a stunning new user interface." But whether this new design is actually good design, well, that's a different story entirely.

Apple did indeed tout a completely rethought mobile OS, one which isn't technically a great distance from its predecessor but is an incredible deviation on design. Gone are lush, skeuomorphic objects, dials, and textures (in fact, Apple took several potshots at itself about the faux-felt and wood textures of the iOS of yesteryear). Instead, they have been replaced with stark, largely white and open app spaces; colorful, almost childlike icons; pencil thin, abstract controls for settings. New, Gaussian blur-transparency layers slide over your content, creating thick smears of soft color; notifications and other incidental information float above your work area on semi-translucent panels.