proprietary software products

See the following -

3 Steps For Product Marketing Your Open Source Project

Product marketing for COSS is materially different from product marketing for proprietary software and from general marketing practices like ads, lead generation, sponsorships, booths at conferences and trade shows, etc. Because the source code is open for all to see and the project's evolutionary history is completely transparent, you need to articulate—from a technical level to a technical audience—how and why your project works. Using the word "marketing" in this context is, in fact, misleading. It's really about product education. Your role is more like a coach, mentor, or teaching assistant in a computer science class or a code bootcamp than a "marketing person."

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Managing The Open Source Product Roadmap

Customers, as well as the sales and marketing teams who talk to them, love a roadmap. It gives them a sense of what is realistic and what is not. The roadmap is also at the heart of a product. Maintaining an up-to-date product roadmap keeps the product team focused on the customer and aligned around delivering what they need. The roadmap communicates both the strategic direction for a product and the company's perspective on problem solving.

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What Do Open Source Product Teams Do?

Product managers and product marketing managers are the two most common product management roles, but product management can be further split into any number of roles, including competitive analysis, business strategy, sales enablement, revenue growth, content creation, sales tools, and more. With a very large product, even the product management role may be broken up into separate roles. You may even hear titles like technical marketing manager, product evangelist, and business owner, not to mention people-management roles for groups of individual contributor roles. For the purpose of this article, I refer to all of these roles collectively as "product management."

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