6 Shifts In The Use Of Digital Platforms

Sohini Bagchi | CXOtoday | July 16, 2013

With digital activities growing rapidly in every sphere of life, consumers – both enterprise and end users - are changing the ways they use digital platforms today. We have already seen a clear shift happening from PCs to mobile or from voice to data and video. Similarly, mobile-phone usage has overtaken landline voice in most parts of the world. With the proliferation of newer digital devices and platforms, this shift will continue to take place and reach its maturity in the coming years, believe experts. In a recent report by McKinsey and Company, researchers examines six shifts consumers will continue to experience as far as digital platforms are concerned.

#1. Device preference: From PCs to mobile

Consumers are shifting their preferences from PCs to mobile and touch devices. About 60% of US households have smartphones, and more than 30% of US Internet-equipped households have a tablet as well. The rest of the world, especially the emerging countries are not far behind. However, this shift comes with its share of challenges. As Samit Ray, Director and CIO, PricewaterhouseCoopers notes, the tsunami of mobile devices is creating a huge information security liability, where many enterprises are not yet equipped to handle the security aspect of mobility. according to him, with Bring Your Own Device (BYOD) trend that is not only transforming the mobility landscape but also blurring the line between business and consumer devices, CIOs should look for innovative ways to secure the mobile enterprise, ideally by creating sustainable mobile strategies.