Freddie McMahon

As Director of Strategy and Innovation at Anomaly 42 Freddie McMahon is pioneering the methods in ​structured and unstructured data processing for supporting informed decisions. His Big Data specializations being applied at Anomaly 42 include:

  • rethinking data to rethink business;
  • data economy;
  • big data trends;
  • developing universal and unifying models;
  • hindsight, insight, foresight for driving change;
  • data economics (benefits: cost ratios);
  • data strategy and scenarios;
  • unlocking the value in the economic long tail;
  • demand driven economics;
  • sense-and-respond;
  • using data to measure intangibles; 
  • reinvention, digitization or elimination of business processes;
  • next generation middle office automation;
  • data science; decision science;
  • data context broker;
  • data life cycle;
  • atomic data and molecular patterns;
  • data connections and degrees of separation;
  • data journeys;
  • sense-and-respond;
  • outcome-based analysis;
  • user defined data;
  • blending human intelligence with machine learning;
  • dynamic scorecards;
  • data driven knowledge;
  • using simple programs to handle complexity and chaotic conditions;
  • data governance; master data management;
  • data skills;
  • overcoming cultural resistance to data transparency.

In this role, Freddie’s top priorities are to stimulate innovation in key areas of information technology and to bring those innovations into the marketplace quickly; to apply these innovations to help Anomaly 42s clients succeed; and to identify and nurture new and future areas for investment and growth.

Freddie works closely with partners to drive business development, accelerate technology transfer and invest for the future. 

Freddie was previously Head of Innovation and Strategy at FusionExperience, where he held similar roles at corporations such as Norwich Union, NatWest and JP Morgan. Freddie has held senior executive roles in major corporations both nationally and internationally.

Freddie regularly publishes white papers and research on his areas of expertise. Latest papers include Putting Health into Context (and Context into Health) and Banks Race to Defend from further Reputational Damage.