Stephen O’Grady

See the following -

A Better Marketing Plan for Your Open Source Software Project

OSS marketing has evolved since the emergence of OSS in the 1990s and early 2000s. It now includes the community at every step of the life cycle (a fact that shouldn’t surprise anyone familiar with open source communities’ expectations for inclusivity). It also outperforms traditional command-and-control approaches to marketing, because it’s built on the strength and reach of project communities. A community that’s bought into a marketing program will generate far more content than a marketing team alone can. We aim here to describe a process for inclusive marketing that any technology marketer can apply to increase impact.

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Jim Zemlin: 2014-The Open Source Tipping Point

For the last ten years open source has expanded into more and more segments of the computing industry. But as we review 2014, a new story emerges: software development has fundamentally shifted toward an open source model. Especially for the infrastructure software used for scale-out computing, open source is the de facto choice; in fact, it’s virtually impossible to find examples of scale-out infrastructure that is not open source. Read More »