case studies

See the following -

A Better Marketing Plan for Your Open Source Software Project

OSS marketing has evolved since the emergence of OSS in the 1990s and early 2000s. It now includes the community at every step of the life cycle (a fact that shouldn’t surprise anyone familiar with open source communities’ expectations for inclusivity). It also outperforms traditional command-and-control approaches to marketing, because it’s built on the strength and reach of project communities. A community that’s bought into a marketing program will generate far more content than a marketing team alone can. We aim here to describe a process for inclusive marketing that any technology marketer can apply to increase impact.

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9th Annual Open Source Think Tank In Napa, CA

Event Details
March 24, 2014 (All day) - March 26, 2014 (All day)

You're invited to participate in a unique and exciting invitation-only gathering of open source and enterprise IT executives from around the globe. Join us at the Solage Calistoga in Napa, CA at the 9th Annual Open Source Think Tank to discuss the future of open source. Read More »