Email Helps Doctors And Improves Care For Cancer Patients

Nicola Ziady | Nicola Ziady | October 6, 2013

When we think of healthcare referrals and recommendations, we usually think  of a hospital website or social network. As marketers we build relationships, create patient testimonials, work with our referring physicians and peer institutions. But data shows that “old skool” email communication still offers the most benefits.

A decade ago, email was the most powerful communication tool. But today, there are three times as many email accounts as social accounts – combined! Much of the population still access email from their home or work devices – this also includes healthcare professionals.