Welcome To A Brand New PlanPhilly!

Matt Golas and Ashley Hahn | PlanPhilly | January 14, 2013

What you are looking at today is a thoroughly new, innovative PlanPhilly website that is designed to better connect the planning, design and development communities in Philadelphia through an integrated content package made up of breaking and investigative news, expert analysis and opinion, organizational and individual profiles, mapped neighborhood pages and enhanced photo and video packages.

This new platform is the most visible part of a deep, user-focused reinvention. From its beginnings in covering the extensive Central Delaware Riverfront planning process in 2006-2008 to the citywide beat reporting of Philadelphia's built environment that we know today, PlanPhilly has covered a lot of ground in just over six years of existence.  It was with this in mind that in mid-2011, PlanPhilly staff and consultants Technically Media decided that a strategic planning and analysis process was necessary to identify how to improve its content development and distribution strategy, maximize core coverage and establish priorities for new expenditures. This strategic plan included an analysis of spending, traffic, and a qualitative assessment of the site’s value beyond generating readership...