Mautic

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5 Keys to Hacking Your Community. What Works?

One of the many great keynotes given at the Community Leadership Summit (CLS) this year was by Rod Martin of Mautic, creator of marketing automation software. Rod spoke to us about the five key secrets to growth hacking your community. If you're like me, you might be wondering what growth hacking is? Growth hacking is a fancy way to say throwing everything against the wall to see what sticks / works. Rod's talk stuck with me because he presented his argument by using a series of words and definitions to make it completely clear what it is we're trying to do when building our communities...