pop-economics

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Your Garbage Data Is A Gold Mine

Christina Farr and Mark Sullivan | Fast Company | August 22, 2016

One of the lesser understood aspects of what you can do with massive stockpiles of data is the ability to use data that would traditionally have been overlooked or in some cases even considered rubbish. This whole new category of data is known as "exhaust" data—data generated as a by-product of some other process...

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