Mobile Alliance for Maternal Action (MAMA)

See the following -

If Your Mobile Strategy Can Win Here, It Can Win Anywhere

Morra Aarons-Mele | Harvard Business Review | June 14, 2013

[...] Ideally, a brand and a woman of influence interact directly, one to one. But there's something that's increasingly coloring our relationship. It's her phone. The phone is more than our hardware. It's our lifeline. Read More »