stealth marketing

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Giant GSK Settlement Provides Reminder of the Pervasiveness of Stealth Marketing

Roy M. Poses | Health Care Renewal | July 5, 2012

The latest  and biggest legal settlement involving health care to hit the news, that of GlaxoSmithKline (GSK) and the US government, has many familiar elements. [These documents] provide good documentation about how pervasive systematic, deceptive stealth marketing campaigns have become in health care. Read More »