open source program office

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4 Big Ways Companies Benefit from Having Open Source Program Offices

In the first article in my series on open source program offices, I took a deep dive into what an open source program office is and why your company might need one. Next I looked at how Google created a new kind of open source program office. In this article, I'll explain a few benefits of having an open source program office. At first glance, one big reason why a company not in the business of software development might more enthusiastically embrace an open source program office is because they have less to lose. After all, they're not gambling with software products that are directly tied to revenue...

How to Use Content Marketing To Promote Open Source Projects

Both startups and more established firms are increasingly turning to content marketing as a way of reaching prospective customers. However, corporate marketers often consider the open source software (OSS) community a challenge to reach. This article features ways your technology and content marketing teams can work together to target and reach the community around an OSS project your organization supports.

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