open source marketing

See the following -

3 Steps For Product Marketing Your Open Source Project

Product marketing for COSS is materially different from product marketing for proprietary software and from general marketing practices like ads, lead generation, sponsorships, booths at conferences and trade shows, etc. Because the source code is open for all to see and the project's evolutionary history is completely transparent, you need to articulate—from a technical level to a technical audience—how and why your project works. Using the word "marketing" in this context is, in fact, misleading. It's really about product education. Your role is more like a coach, mentor, or teaching assistant in a computer science class or a code bootcamp than a "marketing person."

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A Better Marketing Plan for Your Open Source Software Project

OSS marketing has evolved since the emergence of OSS in the 1990s and early 2000s. It now includes the community at every step of the life cycle (a fact that shouldn’t surprise anyone familiar with open source communities’ expectations for inclusivity). It also outperforms traditional command-and-control approaches to marketing, because it’s built on the strength and reach of project communities. A community that’s bought into a marketing program will generate far more content than a marketing team alone can. We aim here to describe a process for inclusive marketing that any technology marketer can apply to increase impact.

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Attract Contributors To Your Open Source Project With Authenticity

It's not a secret that maintaining an open source project is often thankless and time-consuming work. However, I've learned that there's one shared joy among open source maintainers: They love building with a group of technologists who passionately believe in their vision...Check out these methods that open source maintainers can use to attract contributors in a genuine manner.

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Going To Market With An Open Source Product

Many people with a long career in engineering, including me, have had misconceptions about sales and marketing. As an engineering community, we've viewed it as things like ordering swag, naming things, running ad campaigns, and creating white papers. There's a joke in the marketing community about how engineers are always willing to provide their "opinions" on marketing decisions without fully comprehending the discipline, but marketers rarely—like never—make suggestions on code improvements. To work together, engineers and marketers must share a common definition.

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How to Use Content Marketing To Promote Open Source Projects

Both startups and more established firms are increasingly turning to content marketing as a way of reaching prospective customers. However, corporate marketers often consider the open source software (OSS) community a challenge to reach. This article features ways your technology and content marketing teams can work together to target and reach the community around an OSS project your organization supports.

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Interview with Stefano Maffulli First Executive Director of the Open Source Initiative

The Open Source Initiative has served as the key steward of open source software since its formation in 1998. In September 2021, the Open Source Initiative board hired Stefano Maffulli as its first Executive Director. I recently interviewed Stefano to learn more about him and his vision for the Open Source Initiative.

Open Source Marketing: Brands Matter—and Sharing Is Always Better

Marketing as we know it has changed dramatically, especially in the B2B world. I bet you're not surprised to hear me say that. I'm not the first to say it, and I certainly won't be the last. Observing changes to companies' methods for engaging their customers is the easy part. What's harder is understanding the nature of those changes and what they mean for you and your marketing teams. But as luck would have it, I recently found some help thinking through this a few weeks ago, when my local chapter of the American Marketing Association asked me to participate in a panel on the future of marketing...

Second annual Healthcare IT Marketing Conference (HITMC)

Prolific blogger and health IT media magnate, John Lynn and I are teaming up again for the second year to produce and deliver a marketing conference focused on helping digital health, health IT, and medical device  innovators. We’re going to be providing actionable advice and specific techniques you can use to cut through the noise when trying to market healthcare and medical tech products to physicians, hospitals, health systems, ACOs, patients, and similar customers. Read More »

2015 Health IT Marketing and PR Conference

Event Details
Type: 
Conference
Date: 
May 7, 2015 - 8:00am - May 9, 2015 - 2:00pm
Location: 
Las Vegas, NV
United States

We’re really excited to announce the Health IT Marketing and PR Conference (HITMC) schedule. We’ve started posting the HITMC speaker profiles. You’ll see some of the leading thinkers in marketing and PR from inside and outside healthcare and we still have a lot more to add. This two day event will teach some of the latest trends, techniques, and tools in social media marketing, lead generation, event public relations, blogging, search engine optimization (SEO), content marketing, influencing ratings, PR best practices, and much much more. Read More »