open source marketing

See the following -

A Better Marketing Plan for Your Open Source Software Project

OSS marketing has evolved since the emergence of OSS in the 1990s and early 2000s. It now includes the community at every step of the life cycle (a fact that shouldn’t surprise anyone familiar with open source communities’ expectations for inclusivity). It also outperforms traditional command-and-control approaches to marketing, because it’s built on the strength and reach of project communities. A community that’s bought into a marketing program will generate far more content than a marketing team alone can. We aim here to describe a process for inclusive marketing that any technology marketer can apply to increase impact.

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Open Source Marketing: Brands Matter—and Sharing Is Always Better

Marketing as we know it has changed dramatically, especially in the B2B world. I bet you're not surprised to hear me say that. I'm not the first to say it, and I certainly won't be the last. Observing changes to companies' methods for engaging their customers is the easy part. What's harder is understanding the nature of those changes and what they mean for you and your marketing teams. But as luck would have it, I recently found some help thinking through this a few weeks ago, when my local chapter of the American Marketing Association asked me to participate in a panel on the future of marketing...

Second annual Healthcare IT Marketing Conference (HITMC)

Prolific blogger and health IT media magnate, John Lynn and I are teaming up again for the second year to produce and deliver a marketing conference focused on helping digital health, health IT, and medical device  innovators. We’re going to be providing actionable advice and specific techniques you can use to cut through the noise when trying to market healthcare and medical tech products to physicians, hospitals, health systems, ACOs, patients, and similar customers. Read More »

2015 Health IT Marketing and PR Conference

Event Details
Type: 
Conference
Date: 
May 7, 2015 - 8:00am - May 9, 2015 - 2:00pm
Location: 
Las Vegas, NV
United States

We’re really excited to announce the Health IT Marketing and PR Conference (HITMC) schedule. We’ve started posting the HITMC speaker profiles. You’ll see some of the leading thinkers in marketing and PR from inside and outside healthcare and we still have a lot more to add. This two day event will teach some of the latest trends, techniques, and tools in social media marketing, lead generation, event public relations, blogging, search engine optimization (SEO), content marketing, influencing ratings, PR best practices, and much much more. Read More »