Jackie Yeaney

See the following -

How an Open Leader Achieves Work/Life Balance

Becoming an open leader means becoming attuned to the intricate ways that complex and ever-moving systems structure our daily lives. As I've argued, open leaders are masters of balancing multiple parts of those systems strategically—not only as part of various projects at work, but also in other aspects of their lives. In fact, open leaders operate the way they do—and achieve what they do—because of their keen balancing skills. Here's an example of how this works. I remember a time, several years ago, when I was desperately seeking ways to incorporate more exercise into my life. Exercise classes near the office started at 6:30 p.m.—and I found I really enjoyed them...

Open Source Marketing: Brands Matter—and Sharing Is Always Better

Marketing as we know it has changed dramatically, especially in the B2B world. I bet you're not surprised to hear me say that. I'm not the first to say it, and I certainly won't be the last. Observing changes to companies' methods for engaging their customers is the easy part. What's harder is understanding the nature of those changes and what they mean for you and your marketing teams. But as luck would have it, I recently found some help thinking through this a few weeks ago, when my local chapter of the American Marketing Association asked me to participate in a panel on the future of marketing...