Burson Marsteller

See the following -

Lurking Healthcare Technology and Financial System Crises Increase Demand for Control Experts in 2017, Says Black Book Annual Healthcare PR Survey

Press Release | Black Book Market Research | November 23, 2016

Black Book's annual poll of public relations and crisis management firm clients noted the key shift from past years' workforce issues, physician satisfaction and medico-legal problems, to the reputation-challenging technology and financial problems facing both provider and payers in 2017. The potential catastrophes caused by technology-related events ranked first on the 2017 list compiled from healthcare industry executives, followed by financial issues, patient dissatisfaction events, nursing staff issues, clinical and disease emergencies, hospital performance outcomes and patient safety mishaps, and social media impacts...

The Story of How Fake Sugar Got Approved is Scary As Hell

Kristin Wartman Lawless | Tonic | April 19, 2017

The common-sense wisdom about the most widespread artificial sweetener on the market, aspartame, is that it's perfectly safe. The substance laces more than 6,000 products and is added to diet versions of Coke, Pepsi, Sprite, and Dr. Pepper. It is also sold under the brand names NutraSweet and Equal. It represents a multi-billion-dollar industry. Popular pieces across the internet in recent years have declared that concerns about aspartame are just a bunch of hype. A pediatrician and writer for The New York Times defends aspartame and says he regularly gives it to his kids. Vox dismisses concerns about the sweetener and includes a video about how safe the stuff is...

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