branding

See the following -

Open Source Companies-Key Tasks: Marketing and Press Relations

Steven Vaughan-Nichols...is here to tell us that marketing is a big part of your job if you want a successful open source company. He has heard a lot of people saying that marketing isn’t necessary anymore. The reason it’s necessary is because writing great code is not enough – if no one else knows about it it doesn’t matter. You need to talk with people about the project to make it a success...

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Technology Trumps Dogma, And Other Open Source Insights

Matt Asay | ReadWrite | September 13, 2013

A few weeks back I asked Marten Mickos (@martenmickos), CEO of Eucalyptus Systems, to comment on the changing face of open source. He did, and with the usual Mickos style. Unfortunately, a whole lot of great commentary had to be cut for space reasons. Read More »