brand

See the following -

5 Things Every Organization Can Learn From Anonymous

Parmy Olson | Forbes | June 5, 2012

You may find them annoying. You may find them threatening. But there’s no denying that Anonymous is still one of the most prevalent, powerful and decentralized movements out there...The movement’s ability to survive speaks to the power of leaderless groups, crowd sourcing and spontaneity. Here are 5 ways that traditional organizations — from companies, to start-ups, to charities — can learn from the mysterious power of hacktivists and internet trolls in Anonymous...

Read More »

A Guide to Building Trust in Teams and Organizations

My travels globally have given me a feeling for how best to work in many different contexts—like Latin America, West Africa, North Africa, and Southeast Asia, to name a few. And I've found that I can more easily adapt my work style in these countries if I focus on something that plays a role in all of them: trust. In The Open Organization, Jim Whitehurst mentions that accountability and meritocracy are both central components of open organizations. Trust is linked to both of those concepts. But the truth, I've found, is that many people don't have the information they need to determine whether they can trust a person or not. They need data, along with a system to evaluate that data and make decisions...

Open Source Marketing: Brands Matter—and Sharing Is Always Better

Marketing as we know it has changed dramatically, especially in the B2B world. I bet you're not surprised to hear me say that. I'm not the first to say it, and I certainly won't be the last. Observing changes to companies' methods for engaging their customers is the easy part. What's harder is understanding the nature of those changes and what they mean for you and your marketing teams. But as luck would have it, I recently found some help thinking through this a few weeks ago, when my local chapter of the American Marketing Association asked me to participate in a panel on the future of marketing...